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Nayax Enters $450 Billion US Gas Station Market
Israeli fintech firm Nayax is entering the U.S. gas station market, projected at $450 billion in 2025, through a partnership with Allied Electronics. This move addresses changing consumer payment habits, with 81% of gas pump transactions now using credit cards.
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What happened
- 01Nayax is entering the U.S. gas station market, a sector valued at $450 billion by 2025.
- 02The company partnered with Allied Electronics to distribute its payment terminals to gas pumps.
- 03This expansion is driven by an increase in credit card usage at gas stations to 81%.
- 04Nayax will provide its specialized "VPOS Media 5" payment terminal for the fuel industry.
- 05The move follows Nayax's recent $350 million acquisition of U.S. company IPS Group.
Nayax will supply its specialized "VPOS Media 5" payment terminal to fuel retailers. The expansion follows Nayax's recent $350 million acquisition of IPS Group, strengthening its presence in the U.S. autonomous commerce sector.
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