Israel Launches UN General Assembly Campaign in Manhattan

Israel's National Public Diplomacy Directorate has launched an extensive public relations campaign on the streets of Manhattan, near the United Nations headquarters, coinciding with the UN General Assembly's annual summit. The campaign, featuring approximately 500 billboards and dozens of trucks with digital screens, aims to present the strategic cooperation between Israel and the United States in confronting global threats, particularly highlighting the danger posed by Iran and its allies.

The campaign is timed to precede Prime Minister Benjamin Netanyahu's address at the UN General Assembly. It focuses on central Manhattan, the area surrounding the UN headquarters, and includes a prominent digital display in Times Square. The messaging emphasizes the partnership between Israel and the US against what is described as the "axis of evil" and specifically addresses the Iranian nuclear threat.

Materials within the campaign are designed to be seen by the dozens of world leaders attending the summit. One component directly targets Iranian delegation members staying in a specific hotel, displaying messages near their accommodations. Another part of the campaign, under the heading "Choose Sides," is directed at expected anti-Israel protestors, presenting a dichotomy between the US and Israel, representing freedom and life, and Iran, Hamas, and Hezbollah, representing terror, death, and tyranny.

Prime Minister Netanyahu arrived in the US on a 24-hour "flying visit" aboard the "Wing of Zion" aircraft. During his speech at the General Assembly, he is expected to focus on Iran and utilize visual aids to showcase Iranian capabilities that Israel has been monitoring and has not yet revealed.