Business Consultant Itamar Shulam Challenges Industry Norms

Itamar Shulam, a business consultant, is challenging conventional approaches in the business consulting world with his "Business Multiplication" methodology. Shulam argues that many business owners are trapped in a cycle of constant activity without achieving desired results, often working 12-14 hour days. He emphasizes the critical difference between mere activity and tangible outcomes, stating that success should be measured by results, not just effort or busyness.

Shulam's method prioritizes commitment over motivation, viewing motivation as a temporary force. He believes true progress comes from making decisions, defining clear outcomes, and maintaining commitment even when faced with obstacles. This approach extends to his role as a consultant; he rejects the model of simply offering advice and waiting for results. Instead, he advocates for deep involvement and shared responsibility throughout the process.

"I'm not interested in how many ideas came out of a meeting, but what happened to them the next day," Shulam explains. He sees himself as a partner invested in the client's success, not just an advisor. This commitment is reflected in his unique offer: if a client's business doesn't double under his program, they get their money back, a guarantee he sees as a testament to his dedication to tangible results.

Furthermore, Shulam believes that business growth should also involve the owner's personal development. He notes that what brought a business owner success initially may not be sufficient for future expansion. True growth, in his view, requires the owner to evolve their own role and perspective, moving beyond simply working harder to understanding the need for personal change. He seeks business owners who are ready to commit to a decision and see it through to the desired outcome.