Meta Launches Paid Subscriptions for Instagram, Facebook, WhatsApp in Israel

Meta has introduced a new tiered subscription service called Meta One, offering paid options for its platforms including Instagram, Facebook, WhatsApp, and Meta AI. While basic usage will remain free, the new plans are designed for users seeking advanced AI tools, personalization features, and professional capabilities. The service, which will roll out globally, includes over 50 tools and options.

In Israel, individual subscriptions are already available: Instagram Plus and Facebook Plus cost 11.99 shekels per month each, while WhatsApp Plus is 8.99 shekels per month. Instagram Plus offers features like additional fonts and message previews. Facebook Plus provides personalization options for Facebook and Messenger, enhanced Reels analytics, and special post reactions. WhatsApp Plus includes customization kits, special icons, and the ability to pin more chats.

Two bundled plans are also offered. The Core plan, at 24.99 shekels per month, combines the features of the individual plans and offers expanded AI tool usage, including image and video generation in Meta AI and AI-powered photo editing in Instagram. The Premium plan, priced at 60.99 shekels per month, includes all Core features with even broader access to Meta AI content creation tools and platform functionalities.

For content creators and businesses, Meta is offering plans with enhanced account management tools, such as improved profile displays, prominent Reels subscription buttons, and automated follow invitations. A key feature for businesses is the Meta Business Agent, an AI-powered support and sales representative that handles customer inquiries across Messenger, WhatsApp, and ad messages 24/7.

Business subscription tiers range from 54 shekels per month for the Essential plan up to 1999 shekels per month for the Max plan. Meta stated that pricing, features, and availability may vary by country, platform, and account type.