Get Plus

Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Sign in to baba News

Sign in to keep asking. News Plus removes the daily limit.

or use an email code

NEWSru IsraelTech

Meta Launches Paid Subscriptions for Instagram, Facebook, WhatsApp in Israel

Translated & summarized from NEWSru Israel by baba

CommunityNeutral tone

Russian · 4 newsrooms covering

Meta has launched Meta One, a new subscription service for Instagram, Facebook, and WhatsApp, offering paid tiers with enhanced AI tools and features. Individual and bundled plans are now available in Israel, with business subscriptions also introduced.

The story in 6 lines · by baba

  • Meta launches Meta One paid subscription service for Instagram, Facebook, WhatsApp.
  • New plans offer advanced AI tools, personalization, and professional features.
  • Individual subscriptions start at 8.99 shekels per month in Israel.
  • Bundled plans include Core and Premium tiers with expanded AI capabilities.
  • Business subscriptions range from 54 to 1999 shekels monthly.
  • AI-powered business agent offered for customer support and sales.

Meta has introduced a new tiered subscription service called Meta One, offering paid options for its platforms including Instagram, Facebook, WhatsApp, and Meta AI. While basic usage will remain free, the new plans are designed for users seeking advanced AI tools, personalization features, and professional capabilities. The service, which will roll out globally, includes over 50 tools and options.

In Israel, individual subscriptions are already available: Instagram Plus and Facebook Plus cost 11.99 shekels per month each, while WhatsApp Plus is 8.99 shekels per month. Instagram Plus offers features like additional fonts and message previews. Facebook Plus provides personalization options for Facebook and Messenger, enhanced Reels analytics, and special post reactions. WhatsApp Plus includes customization kits, special icons, and the ability to pin more chats.

Two bundled plans are also offered. The Core plan, at 24.99 shekels per month, combines the features of the individual plans and offers expanded AI tool usage, including image and video generation in Meta AI and AI-powered photo editing in Instagram. The Premium plan, priced at 60.99 shekels per month, includes all Core features with even broader access to Meta AI content creation tools and platform functionalities.

For content creators and businesses, Meta is offering plans with enhanced account management tools, such as improved profile displays, prominent Reels subscription buttons, and automated follow invitations. A key feature for businesses is the Meta Business Agent, an AI-powered support and sales representative that handles customer inquiries across Messenger, WhatsApp, and ad messages 24/7.

Business subscription tiers range from 54 shekels per month for the Essential plan up to 1999 shekels per month for the Max plan. Meta stated that pricing, features, and availability may vary by country, platform, and account type.

NEWSru IsraelOther · Tel Aviv

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

TechTopic

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

Mentioned

Open the Wire