Sephora Collection Products to Launch in Israel at Be Pharm

Sephora Collection, the in-house brand of the global beauty retailer Sephora, will be available starting Wednesday in the Israeli Be Pharm drugstore chain. Products will be sold at a uniform price of 19.90 shekels each. The items will gradually arrive in Be Pharm stores and will also be accessible via the chain's website and app. These products are being imported through parallel import channels.

The initial offering will include a range of makeup for face, eyes, and lips, such as eyeshadow palettes, blushes, bronzer sticks, contour powders, and lipsticks. Skincare products for face and body, including serums, day and night creams, eye cream, face masks, body scrubs, and body mists, will also be available. Additionally, beauty accessories like facial rollers and exfoliating gloves will be offered.

Eitan Saida, CEO of Be Pharm, stated that the company continues to establish itself as a destination for leading global beauty brands. He highlighted previous additions like Natasha Denona, Sol de Janeiro, and Benefit, and emphasized that bringing Sephora Collection at an accessible price point of 19.90 shekels aligns with their strategy. Saida added that Be Pharm is committed to offering top international brands at competitive prices.

The gradual rollout means that product availability may vary across different store locations and sales channels, depending on stock levels.