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Channel 13Economy

Sephora Products Arrive in Israel, Sold at Discount Prices

Translated & summarized from Channel 13 by baba

CenterNeutral tone

Hebrew · 4 newsrooms covering

Sephora products are now available in Israel through a parallel import program, with Shufersal selling them at discounted prices of 19.90 shekels in 100 Be Pharm stores. This follows the earlier opening of dedicated Sephora stores within Azrieli malls.

The story in 5 lines · by baba

  • Sephora products are now sold in Israel at low prices.
  • Shufersal is selling the products in 100 Be Pharm branches.
  • Items are priced at 19.90 shekels each.
  • This is part of a parallel import initiative.
  • Dedicated Sephora stores opened in August.

Millions of shekels worth of Sephora products have arrived in Israel and will be sold starting today, Tuesday, at prices below 20 shekels. This is part of a parallel import initiative, with the Shufersal chain offering the products in 100 Be Pharm branches nationwide. The discounted prices are set at 19.90 shekels per item. Sephora previously opened dedicated stores on August 19 and 21 at GLAM42 locations within the Azrieli malls in Tel Aviv, Holon, and Jerusalem.

Channel 13Centre · Tel Aviv

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Mentioned

Full coverage · 4 outlets
First: Channel 13 · Sep 15

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