Sephora Products Arrive in Israel, Sold at Discount Prices
Millions of shekels worth of Sephora products have arrived in Israel and will be sold starting today, Tuesday, at prices below 20 shekels. This is part of a parallel import initiative, with the Shufersal chain offering the products in 100 Be Pharm branches nationwide. The discounted prices are set at 19.90 shekels per item. Sephora previously opened dedicated stores on August 19 and 21 at GLAM42 locations within the Azrieli malls in Tel Aviv, Holon, and Jerusalem.
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