Sephora Collection Products to Be Sold at Be Pharm for Under $6

Sephora Collection, the in-house brand of the global beauty retailer Sephora, is expanding its presence in Israel by making its products available at Be Pharm, a pharmacy chain owned by Shufersal. Starting September 16, makeup, skincare, and beauty accessories from Sephora Collection will be gradually introduced to Be Pharm branches, as well as its website and app. All items will be sold at a uniform price of 19.90 shekels (approximately $5.30 USD).

This move represents parallel imports and aims to increase accessibility to Sephora's brand in Israel. The initial product selection will include face, eye, and lip makeup items such as eyeshadow palettes, blushes, bronzer sticks, contour powders, and lipsticks. Skincare products like serums, day and night creams, eye creams, face masks, body scrubs, and body mists will also be offered, alongside beauty tools like facial rollers and exfoliating gloves.

The availability and variety of products may differ between physical stores and online platforms, and will vary by branch due to the gradual rollout and stock levels. This initiative aligns with Be Pharm's broader strategy to grow its beauty offerings, which has seen an increasing range of makeup and skincare brands in recent years. For Israeli consumers, this means more Sephora-branded items are entering the market through an additional sales channel at a significantly lower price point.