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IceTech

OpenAI Acquires Israeli AI Imaging Startup Glass Imaging for Over $300 Million

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · 3 newsrooms covering

OpenAI has secretly acquired Israeli startup Glass Imaging for over $300 million. The company develops AI technology to enhance smartphone camera quality, and its founders are former Apple engineers. The acquisition aligns with OpenAI's broader push into consumer hardware.

The story in 5 lines · by baba

  • OpenAI acquired Israeli AI imaging startup Glass Imaging for over $300 million.
  • Glass Imaging's technology uses AI to improve smartphone camera quality.
  • The startup was founded by former Apple engineers Ziv Eiger and Tom Birch.
  • The deal significantly boosts Glass Imaging's valuation.
  • The acquisition may relate to OpenAI's consumer hardware initiatives.

OpenAI has reportedly acquired Glass Imaging, an Israeli startup specializing in AI-powered smartphone camera technology, for over $300 million. The deal, which occurred secretly in recent months, significantly increases the startup's valuation from approximately $100 million in its last funding round a year ago.

Glass Imaging was founded in 2019 by Ziv Eiger and Tom Birch, former Apple engineers who previously worked on iPhone camera technologies, including portrait mode. Their startup aimed to overcome the limitations of incremental improvements in smartphone camera quality by integrating hardware and software. The company's AI technology enhances smartphone photos to approach the quality of DSLR cameras and has already been implemented in zoom features for the Chinese brand Honor.

Eiger, who grew up in Afula and studied at the Technion, has a history in imaging technology. He previously founded LinX Imaging, which focused on camera technologies and was acquired by Apple in 2015. After working at Apple, Eiger co-founded Glass Imaging with Birch. The startup had raised around $30 million from investors, including Alphabet's venture capital arm GV and Insight Partners.

In a 2022 interview, the founders expressed their belief that smartphone camera quality was nearing a "glass ceiling," with improvements becoming more gradual. This acquisition by OpenAI coincides with the AI company's own ventures into hardware and consumer devices. OpenAI is collaborating with Jony Ive, former Apple design chief, following its $6.5 billion acquisition of his startup, LoveFrom, in 2025. However, OpenAI's specific plans for Glass Imaging's technology remain unclear, and it is unknown if it will be integrated into the device being developed with Ive.

IceOther · Tel Aviv

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