Rami Levy Launches New Credit Card for Travel Bookings

Retailer Rami Levy has entered the credit card market, launching the "SuperFly" Mastercard in partnership with Israir and Isracard. The new card offers a direct dollar accumulation system for flights and vacation packages with Israir, bypassing complex points or conversion rates. The value of accumulated dollars remains fixed, irrespective of season or destination.

The "SuperFly" card features two accumulation paths. The "Classic" option awards one dollar for every 500 shekels spent, with a 2% foreign currency fee and an additional 15% accumulation on foreign purchases. The "Premium" option grants one dollar for every 333 shekels spent, reduces the foreign currency fee to 1.5%, and offers a 25% accumulation bonus on foreign purchases.

Both card tiers allow accumulation on institutional payments and utility bills, up to monthly spending caps of 30,000 shekels for the Classic card and 45,000 shekels for the Premium card. "We wanted the accumulation mechanism to be clear, simple, and accessible," stated Moti Levy, VP of Club and Financial Products at Rami Levy. "You don't need to be an aviation doctor to understand what you're entitled to and how much it's worth."

The accumulated dollar amount is deducted directly from the price of an Israir flight or package, with no minimum redemption threshold. Taxes on flights must be paid in cash, and package redemptions have a certain limit. As a launch promotion, the first 10,000 customers who spend 10,000 shekels by the end of November will receive a complimentary flight ticket to Israir destinations in Europe, excluding London.