Israel Sees Major Sales Surge for Holiday Foods Ahead of Rosh Hashanah

As Israelis prepare for Rosh Hashanah, the Ministry of Agriculture and Food Security has released data showing a significant increase in sales of popular holiday foods. In the week leading up to the Jewish New Year, demand for beef, fish, chicken, and apples surged by 77%, 52%, 35%, and 71% respectively, compared to an average week. Pomegranates also saw a boost, with about 16% of the year's total pomegranate sales occurring in the week before the holiday.

The data also highlights broader dietary habits in Israel. While chicken consumption is notably high globally, with domestic production meeting demand, most fish consumed in the country is imported. Israeli apples and pomegranates maintain a strong presence in both the local market and for export.

Fish consumption rises significantly before the holiday, with tilapia and salmon being the top sellers in the week before Rosh Hashanah, accounting for approximately 39% and 38% of sales, respectively. The demand for carp increased by 25% in early August, with local fish farmers expected to supply around 600 tons of carp, alongside other varieties like tilapia, mullet, bass, and more.

Beef consumption per capita in Israel is higher than the OECD average. In the week before Rosh Hashanah, beef sales saw a 77% increase. Chicken consumption is among the highest in the world, with domestic production supplying the entire market. The ministry encourages the public to consume fresh, Israeli-produced fish during the holidays.

Regarding fruits, the pomegranate harvest is estimated at 40,000 tons for the 2026 season, with about 16% sold in the week before Rosh Hashanah. The Israeli pomegranate industry has expanded significantly over the past two decades, with new early-season varieties developed. Apple consumption also spikes before the holiday, with a 71% increase in sales. The majority of apples are grown in northern Israel.

Wine consumption in Israel is relatively low compared to global averages, with Israelis consuming about 6 liters per person annually. Israeli wine exports reached a peak of $65 million in 2024 but saw a 10% decrease in 2025, partly due to increased tariffs to the United States, which remains the primary export destination.

Domestic honey production in 2025 decreased by 34.2% compared to the previous year, attributed to drought, reduced blooming, and the ongoing conflict. Despite the production drop, honey consumption peaks during the High Holidays and winter months, with the average Israeli consuming about 700 grams annually. Imports supplement the local supply.