New Back-to-School Food Products Debut in Israel

As the school year begins in Israel on September 1st, a variety of new food products are hitting the market, offering parents and children more options for lunchboxes and snacks. Among the new offerings are spreads, cheeses, superfoods, granola, and protein bars.

"Alal'hem" has expanded its "Ptitber" spread line with a new chocolate ball flavor. Two of their products are now produced without peanuts, nuts, sesame, and lactose, making them suitable for children with common allergies, though they are not gluten-free. The chocolate ball flavor received mixed reviews, with some finding the combination with bread less appealing than previous flavors.

"Tnuva" is introducing a new 9% fat natural flavor "Napoleon" cheese, described as richer and thicker than standard white cheese with the same fat content. It contains only milk, salt, and a single preservative.

"Wanna Greens," an organic superfood based on the "Wolffia" plant, is now available in "Tiv Tam" stores. This tiny aquatic vegetable has a crunchy texture and is packed with nutrients, suitable for adding to sandwiches or other dishes without washing or chopping.

"Gad Dairy" has launched "Feel Gad," a new line of plant-based cheese-style spreads catering to lactose-sensitive individuals. Products include a 24% fat cream cheese style spread, a 9% fat almond cheese spread, and an almond-based labneh style spread with olive oil and za'atar.

"Today" brand is offering a new high-protein granola in varieties like nuts, chocolate chips, and dried fruits, with 10 grams of protein per 40-gram serving, sourced from soy flakes and beans.

"Allin" has released a new "Creamy Core" protein bar inspired by cheesecake with a lemon cream filling. The bar contains 13 grams of protein, 152 calories, and no added sugar.

Finally, "Osem" has introduced "Star Bears" snacks in a "fictitious cheese" flavor, described as similar to Cheetos but with a slightly spicy kick, appealing to older children.