Israeli Fashion Site Adika Sparks Debate Over Shabbat Closures

The recent decision by the newly relaunched Israeli fashion website Adika to close on Shabbat, the Jewish day of rest, has ignited a significant public debate in Israel. The closure, reportedly requested by the brand's ambassador, singer Odia Azulai, who is undergoing a period of religious strengthening, left many customers unable to shop over the weekend. This move has drawn criticism, with some accusing the company of using Shabbat observance as a "gimmick" and noting a perceived increase in prices.

The controversy highlights a broader societal tension in Israel regarding the observance of Shabbat and religious traditions. The article contrasts the current situation with a past where religious and secular communities coexisted with mutual respect, citing examples of secular families inviting observant children to experience Shabbat. It criticizes contemporary opposition to religious infrastructure, such as the resistance to building a mikveh (ritual bath) in a Tel Aviv neighborhood.

The author argues that Shabbat, historically considered a gift of Judaism to the world, has become a point of contention rather than a unifying force. The piece notes a recent surge in interest in Shabbat observance among Israelis, particularly following the October 7th attacks, with millions participating in global Shabbat events. It also references positive international views on Shabbat, including praise from non-Jewish figures.

The article suggests that for some, consumerism and shopping on Shabbat have become symbols of their democratic identity, overshadowing the spiritual significance of the day. It questions whether those upset by Adika's closure have ever experienced the true meaning of Shabbat, urging them to try it before criticizing.