Kfar Masaryk Named World's Best Tourism Village for 2026 by UN

Kfar Masaryk, a small kibbutz in Israel's Western Galilee, is set to receive the prestigious title of one of the "Best Tourism Villages in the World 2026," awarded by the United Nations next month. This recognition follows a competitive process where over 250 villages worldwide apply annually, with about 40 finalists selected for their authentic rural character, cultural heritage, and sustainable tourism development. Kfar Masaryk previously reached the finals in 2023 and has since worked closely with mentors from the UN World Tourism Organization and Israel's Ministry of Tourism to meet the award criteria.

Founded in 1938 by immigrants from Lithuania and Czechoslovakia, Kfar Masaryk is named after Tomáš Garrigue Masaryk, the first president of Czechoslovakia, embodying values of equality, peace, and cooperation. Unlike other kibbutzim focused on agriculture, it initially developed industrial enterprises, including the famous Naaman ceramics factory and early electronics manufacturing. Today, the kibbutz combines agriculture, industry, and a growing tourism sector centered around its authentic communal lifestyle and heritage.

Tourism activities include guided historical tours at the "Secret of the Miracle" heritage site, nature excursions along the Naaman stream, birdwatching, workshops in traditional crafts, and community events. The kibbutz operates a guesthouse with 20 rooms, a community pub, a coffee cart, and a therapeutic horse-riding farm. Plans are underway to expand accommodations by 50 units and collaborate with hotel chains to boost rural tourism.

The award not only brings international recognition but also significant exposure through global media campaigns. Kfar Masaryk aims to become a leading rural tourism destination in Israel, preserving its cultural identity while promoting sustainable economic growth. The official announcement is expected by the end of September 2026.