Outgoing Hapoel Tel Aviv Manager Itay Berger Criticizes Club's Fan Relations and Management Failures

Itay Berger, the outgoing manager of Hapoel Tel Aviv basketball club, delivered a candid and somber interview on the sports show "Speak and Roll," reflecting on the club's recent struggles and his decision to resign. Berger, a long-time figure closely associated with the club, lamented the loss of the team’s identity, stating, "This is no longer the team of Tel Aviv." He highlighted key issues including the controversial move from the Drive-In Arena to the Yad Eliyahu Arena, which he described as mishandled and poorly communicated, leading to ongoing legal disputes.

Berger recounted internal conflicts, such as tensions with foreign players and the departure of key Israeli player Yam Madar, which contributed to a less joyful team atmosphere. He criticized the management for alienating the fan base, noting a drastic drop in season ticket holders from 7,000 to 4,500 and accusing the club of working against fan attendance. Berger emphasized that the club's existence depends on its supporters, saying, "There is no right to exist without them."

He also addressed the club’s diminished connection with its community, contrasting the vibrant fan culture of previous years with the current state where the team feels isolated, even during European competitions. Berger expressed disappointment over the club’s handling of social and symbolic matters, such as the decision to replace the "Together Forever" slogan on jerseys with the Israeli flag, and the lack of ceremonies for bereaved families.

Reflecting on the future, Berger urged new management figures to rebuild trust and reconnect deeply with the fan base, warning that without supporters, the club is merely an empire on paper. He concluded with a heartfelt hope for revival, stating, "Hapoel Tel Aviv must live for its fans, both those who criticize it and those who support it."

The interview was published on August 27, 2026, and offers a rare insider perspective on the challenges facing one of Israel’s historic basketball clubs amid organizational and cultural upheaval.