Outgoing Hapoel Tel Aviv Manager Criticizes Club's Fan Alienation and Management Failures

Ittai Berger, the departing manager of Hapoel Tel Aviv basketball club, delivered a candid and somber reflection on the club's recent struggles in an interview with "Speak and Roll" on August 27, 2026. Berger, a longtime figure closely associated with the club, expressed deep disappointment over what he sees as a loss of the club's identity and a breakdown in its relationship with fans. He lamented the shift away from the club's roots in Tel Aviv, citing changes in management and the controversial move from the Drive-In Arena to the Yad Eliyahu Arena as pivotal moments that alienated supporters.

Berger recounted internal conflicts, including tensions with foreign players and the departure of key Israeli player Yam Madar, which he said contributed to a less joyful team atmosphere. He criticized the club's leadership for decisions that discouraged fan attendance, including legal actions against supporters and poor communication with the fanbase, which led to a dramatic drop in season ticket holders from 7,000 to 4,500. Berger highlighted the importance of the fans, stating that the club cannot survive without them and that the current management failed to uphold this principle.

He also reflected on the club's sporting achievements, noting that despite professional successes, including participation in the EuroLeague, the team felt isolated without strong fan support. Berger called for a revival of the club's connection to its community and a return to its historic identity. He expressed hope that future leadership would take responsibility and work to restore the club's standing both on and off the court.

The interview sheds light on the internal challenges facing one of Israel's historic basketball clubs and underscores the critical role of fan engagement in professional sports. Berger's resignation marks the end of an era and raises questions about the club's direction moving forward.