Economy · Full coverage

Rotem Sela Launches Premium Liposomal Supplement Brand Bettr with Advanced Absorption Technology

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

100% center

Center 2

First reported by Walla · 1 hour ago

What happened

Rotem Sela has launched Bettr, a premium Israeli dietary supplement brand featuring innovative liposomal technology for enhanced absorption, sold initially through Super-Pharm. The brand offers a range of vitamins and beauty supplements in gummy and capsule forms, with prices reflecting the advanced technology and design.

01Rotem Sela launches Bettr, a dietary supplement brand with advanced liposomal absorption technology.
02Bettr offers 13 Israeli-made products, expanding soon to 28, across vitamins, beauty, performance, and mood categories.
03Products are sold exclusively at Super-Pharm and online, priced between 129.90 and 199.90 shekels.
04Bettr uses Capsoil® liposomal technology, claiming up to five times better absorption, especially in gummy form.
05Kamifal, led by Yehonatan Gal, co-founded Bettr and manages its marketing and distribution.
06Bettr's packaging is minimalist and trendy, targeting consumers seeking both efficacy and design.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story

People