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Full coverage· Economy· Updated

Shufersal Becomes Official Importer of LEGO Products in Israel with Dedicated Store Sections

Shufersal has been appointed as the official LEGO importer in Israel, launching dedicated LEGO sections in 90 stores and an online shop. This move allows customers to conveniently purchase a wide range of LEGO products across all age groups alongside their regular groceries, with prices starting from 149 shekels.

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What happened

  1. 01Shufersal is now the official LEGO importer in Israel, establishing dedicated sections in 90 stores.
  2. 02A LEGO online store will launch on Shufersal Online with hundreds of products.
  3. 03New LEGO releases will arrive at Shufersal shortly after global launches.
  4. 04Customers can add LEGO items to their grocery orders for home delivery nationwide.
  5. 05Product range includes DUPLO, LEGO City, LEGO Friends, LEGO Icons, and LEGO Botanicals.
  6. 06Prices range from 149 to 349 shekels for popular LEGO sets.
Translated and summarized by baba from Ynet, the latest report. Read Ynet’s original

The coverage

4 newsrooms on this story

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  • Centre2
  • Right1
  • HarediNone
  • ArabNone
  • Other1

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