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Live Terminal
Sports · Full coverage

Adidas Launches New Hyperboost Run Shoe Featuring Advanced Energy Return Technology

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

100% center
Center 2

First reported by N12 · Aug 6, 2026

What happened

Adidas has launched the Hyperboost Run, a new running shoe designed for daily use with advanced energy-return foam technology. The shoe campaign features Kim Or Azoulay, Tal Mord, and footballer Navot Ratner, highlighting comfort and performance for everyday runners.

  • 01Adidas launches Hyperboost Run shoe for daily running and everyday use.
  • 02The shoe features Hyperboost Pro sole with foam bead technology for energy return and shock absorption.
  • 03Developed with research from the German Sport University in Cologne.
  • 04Hyperboost Run targets comfort and lightness, unlike the speed-focused Adizero line.
  • 05Campaign led by Kim Or Azoulay, Tal Mord, and footballer Navot Ratner.
  • 06Azoulay founded the women's running group She Run's and leads Adidas's running campaigns for three years.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
OrganizationsAdidas, Sport 5, German Sport University
PlacesCologne

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

N12Center · HebrewAug 6, 2026
Adidas Launches New Hyperboost Run Shoe Featuring Advanced Energy Return Technology
MakoCenter · HebrewAug 6, 2026
Adidas Launches New Hyperboost Run Shoe Featuring Advanced Energy-Return Foam

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