Adidas Launches New Hyperboost Run Shoe Featuring Advanced Energy-Return Foam

Adidas has introduced the Hyperboost Run, a new running shoe designed to offer a blend of comfort, energy return, and lightweight performance for daily runs and everyday wear. Building on the professional Edge Hyperboost model, the Hyperboost Run features the Hyperboost Pro sole technology, which uses foam beads to provide a springy feel, shock absorption, and lightness with every step. This technology was developed following laboratory experiments and consumer research conducted at the German Sport University Cologne.

The Hyperboost Run targets daily runners seeking dynamic comfort, distinguishing itself from Adidas's Adizero line, which is aimed at competitive runners and speed-focused runs. The shoe emphasizes a high energy return to improve efficiency and performance.

The local campaign for the Hyperboost Run will be led by Kim Or Azoulai and Tal Mord, with football player Navot Ratner, Azoulai's mother Revital, and Lara Greenss also participating. This marks the third consecutive year Azoulai has spearheaded Adidas's running segment, during which she founded the women's running group She Run's.