Adidas Launches New Hyperboost Run Shoe Featuring Advanced Energy Return Technology
Adidas has introduced the Hyperboost Run, a new running shoe model designed to offer a blend of comfort, energy return, and lightweight performance. This shoe targets runners seeking a versatile option suitable for daily runs and everyday wear. The key feature of the Hyperboost Run is its Hyperboost Pro sole, which incorporates foam bead technology to provide a springy feel, shock absorption, and lightness with every step.
The development of this technology was based on laboratory experiments and consumer research conducted at the German Sport University in Cologne. Adidas positions the Hyperboost Run as primarily for daily running, contrasting it with the Adizero line, which is aimed at competitive runners and speed-focused runs. The Hyperboost Run emphasizes dynamic comfort, combining lightness with a bouncy softness.
The local campaign for the shoe will be led by Kim Or Azoulay and Tal Mord, with football player Navot Ratner also participating. This marks the third consecutive year Azoulay has spearheaded Adidas's running segment, during which she founded the women's running group She Run's. Additional campaign participants include Azoulay's mother Revital and Lara Greenss.
The campaign launch was announced on August 6, 2026, by Sport 5, with Adidas providing the images and details.
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