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Hanan Ben Ari Concludes Partnership With El Al
Singer Hanan Ben Ari announced Tuesday the end of his four-year partnership with El Al. He expressed gratitude to the airline and humorously offered front-row concert seats in exchange for frequent flyer miles.
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What happened
- 01Singer Hanan Ben Ari is ending his four-year partnership with El Al airline.
- 02Ben Ari announced his departure on Instagram, thanking the airline.
- 03The collaboration began in 2023 with Ben Ari as El Al's first brand ambassador.
- 04Research showed 84% of respondents associated Ben Ari with Israeli identity.
- 05He participated in campaigns with his mother, Leah Ben Ari, and others.
The collaboration, which began in 2023, saw Ben Ari serve as El Al's first brand ambassador, with research showing he strongly represents Israeli identity.
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