Hanan Ben Ari Concludes Partnership With El Al
Translated & summarized from Kipa by baba
Singer Hanan Ben Ari announced Tuesday the end of his four-year partnership with El Al. He expressed gratitude to the airline and humorously offered front-row concert seats in exchange for frequent flyer miles. The collaboration, which began in 2023, saw Ben Ari serve as El Al's first brand ambassador, with research showing he strongly represents Israeli identity.
The story in 5 lines · by baba
- Singer Hanan Ben Ari is ending his four-year partnership with El Al airline.
- Ben Ari announced his departure on Instagram, thanking the airline.
- The collaboration began in 2023 with Ben Ari as El Al's first brand ambassador.
- Research showed 84% of respondents associated Ben Ari with Israeli identity.
- He participated in campaigns with his mother, Leah Ben Ari, and others.
Singer Hanan Ben Ari announced Tuesday that he is ending his four-year partnership with El Al, Israel's national airline. Ben Ari, who became a prominent face for the company, shared his departure on Instagram, stating, "So for four years I was the proudest frequent flyer, and now I choose to end on a high note. Thanks to my friends at El Al! In exchange for flight tickets, I promise to save you a front-row seat at my shows. May we continue to take off."
The collaboration began in 2023 when El Al selected Ben Ari as its first brand ambassador as part of a new branding initiative. Research conducted by the airline indicated that 84% of respondents associated Ben Ari with Israeli identity and 91% saw him as representing "what is good and beautiful about Israelis." At the campaign's launch, Ben Ari humorously remarked that he was not bought with money but enticed with frequent flyer points.
Over the nearly four years, the partnership expanded to include various campaigns where Ben Ari and his songs became integral to El Al's advertising. Notably, he participated in a campaign with his mother, Leah Ben Ari, focusing on benefits for reservists, and in other initiatives highlighting Israeli identity, sports, and connection to the country.
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