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Lilith Cosmetics Group Enters Wellness Market with Vitamin Patch Acquisition
Lilith Group, an Israeli cosmetics importer, has acquired a 51% stake in My Patch, a startup producing vitamin patches, for NIS 4 million. This acquisition marks Lilith's entry into the health and wellness market, aiming to distribute the patches through pharmacies and online channels.
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What happened
- 01Lilith Group acquired 51% of vitamin patch maker My Patch for NIS 4 million.
- 02The deal signifies Lilith Cosmetics' expansion into the health and wellness sector.
- 03My Patch offers vitamin, mineral, and plant extract patches as an alternative to pills.
- 04Distribution will focus on pharmacies and online platforms, not dedicated stores.
- 05The wellness patch market is growing at 16% annually and expected to double by 2030.
My Patch's founder cited Lilith's experience and the rapid market growth as reasons for the sale, while addressing the lack of clinical studies by pointing to industry-wide trends.
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