Israel's Lilith Cosmetics Group Acquires Stake in Wellness Patch Startup
Translated & summarized from Maariv by baba
Israel's Lilith Cosmetics Group has acquired a 51% stake in the wellness startup My Patch for approximately 4 million shekels. My Patch, founded in 2025, sells patches containing vitamins and herbal extracts for various health benefits. The partnership aims to expand My Patch's distribution in Israel using Lilith's established marketing and retail experience.
The story in 5 lines · by baba
- Lilith Cosmetics Group acquired 51% of My Patch for 4 million shekels.
- My Patch is an Israeli startup selling vitamin and herbal extract patches.
- The patches are designed for sleep, relaxation, energy, pain relief, and skincare.
- Lilith Cosmetics has 88 years of experience in Israel's beauty market.
- The partnership aims to expand My Patch's sales channels in Israel.
Lilith Cosmetics Group, a long-standing Israeli beauty conglomerate, is expanding into the wellness sector with the acquisition of a 51% stake in My Patch, an Israeli startup specializing in vitamin and herbal extract patches. The deal is valued at approximately 4 million shekels.
My Patch, founded in 2025, offers adhesive patches designed for various wellness benefits, including sleep, relaxation, energy, pain relief, and skincare. The company was established and is managed by Dor Sultan, in partnership with Yisrael and Ido Bokobza, owners of the Allcargo logistics group.
Lilith Cosmetics, which has operated in Israel for 88 years and imports brands such as Shiseido, Versace, and La Perla, will leverage its expertise in brand building, marketing, distribution, and retail to expand My Patch's sales channels within Israel. Lilith also owns the "Nars" and "Beyond Skin" retail chains, the beauty brand "Bynate" in collaboration with influencer Neta Alchimister, and holds a 50% stake in the fragrance brand "Jivago."