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Asaf Rappaport's Merit Foundation Acquires Leading Israeli Digital Media Group Israel Bidur
Asaf Rappaport's Merit Spread Foundation has acquired control of Israel Bidur, a leading Israeli digital media group founded by David and Shlomo Saar.
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What happened
- 01Merit Spread Foundation acquires controlling stake in Israel Bidur for tens of millions of shekels.
- 02Israel Bidur was founded in 2019 by David and Shlomo Saar without external funding.
- 03The Saar brothers will continue to lead the company post-acquisition.
- 04Israel Bidur's Instagram has 1.7 million followers; TikTok has 1.1 million followers.
- 05The group generates over 1.5 billion monthly impressions and 2.1 million unique users.
- 06Merit sees digital media as key to shaping Israeli discourse and supports further growth.
The deal values the company at tens of millions of shekels and allows the founders to continue managing the business, which commands millions of followers and billions of monthly impressions across social platforms.
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