Asaf Rappaport's Merit Foundation Acquires Leading Israeli Digital Media Group Israel Bidur

The Merit Spread Foundation, owned by billionaire Asaf Rappaport, has expanded its presence in digital content by acquiring a controlling stake in Israel Bidur, one of Israel's largest and most influential digital media groups. Founded in 2019 by brothers David and Shlomo Saar without external funding, Israel Bidur operates multiple popular social media channels including Israel Bidur, Israel Music, Israel Sport, Israel Business, Israel Office, Israel Shorts, and Israel Cooking across Instagram and TikTok.

The acquisition values the company at tens of millions of shekels. Despite the ownership change, the Saar brothers will continue to lead the company, maintaining its unique identity and growing its brands. Israel Bidur's flagship Instagram page boasts 1.7 million followers, averaging around half a million story views, 1.5 million Reels views, and 90,000 likes per post. Its TikTok channel has 1.1 million followers with an average of 500,000 views per video and a total of 146 million likes. Overall, the group commands over 4 million followers across platforms, generating more than 1.5 billion monthly impressions and attracting over 2.1 million unique users monthly with high engagement rates.

Merit Spread Foundation emphasized its confidence in digital media's potential to shape Israeli discourse and praised the Saar brothers' entrepreneurial success. The founders expressed that their goal was never to sell but to build Israel's best digital media company, and they see the partnership with Merit as a way to scale their vision further. The acquisition was facilitated by attorneys Noa Nudelman and Eran Shimoni from the Shimoni Gross law firm.