Full coverage· Economy· Updated
Election Night Ad Revenue Falls Short of Broadcasters' Investment
Israeli television channels generated over 9.5 million shekels in advertising revenue on election night, falling short of their substantial investments. Channel 12 (Keshet) led in both advertising income and viewership ratings for its poll broadcasts, achieving 30.6%.
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What happened
- 01Election night advertising revenue reached just over 9.5 million shekels, according to Yifat.
- 02Channel 12 (Keshet) led with 6.1 million shekels in advertising revenue on election night.
- 03Channel 12's election poll broadcast achieved a 30.6% rating, the highest among all channels.
- 04The aggregated rating for the four major channels was 58.5%, up from 45.5% in the previous election.
- 05David Lubinsky Group was the top advertiser, investing approximately 850,000 shekels.
- 06"Eretz Nehederet" on Channel 12 was the highest-rated entertainment program with 24%.
Despite overall declining viewership trends, the aggregated ratings for the main channels increased compared to the previous election. Key advertisers included automotive companies and consumer brands, with "Eretz Nehederet" being the top-rated entertainment program.
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