developing· Economy· Updated
Strauss Unveils New Strategy, Plans Up to $55 Million Share Buyback
Strauss Group has launched a new "Winning with Loved Local Brands" strategy for 2027-2030, focusing on growth in Israel and abroad through brand expansion and innovation. The company will invest over 2 billion shekels in Israel and plans international expansion in Brazil, Poland, Romania, and Ukraine.
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What happened
- 01Strauss Group launched a new 2027-2030 strategy focused on local brands and international growth.
- 02The company will invest over 2 billion shekels in Israeli infrastructure and operations.
- 03Strauss plans international expansion in Brazil, Poland, Romania, Ukraine, and Latin America.
- 04A share buyback program of up to 200 million shekels was approved by the board.
- 05The new strategy follows a period of challenges, including a significant product recall.
Strauss also approved a share buyback program of up to 200 million shekels by the end of 2030. The strategy follows a period of challenges, including a major product recall.
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