Full coverage· Culture· Updated
From Restaurateur to TikTok Star: Robi Michael's Culinary Journey
Former restaurateur Robi Michael, who lost millions during the pandemic, has found success as a food blogger on TikTok and other platforms. He cites difficulties with Israeli staff as a reason for not returning to the restaurant industry.
1 newsroom · 1 language · since
Plus
What happened
- 01Robi Michael pivoted from owning four restaurants to becoming a TikTok food star after losing millions in the pandemic.
- 02He refuses to return to the restaurant business due to challenges with Israeli staff and high labor costs.
- 03Michael's digital kubbeh course and frozen product line are gaining popularity, with a new collaboration in Jerusalem.
- 04His authentic, energetic content style has garnered hundreds of thousands of followers across social media platforms.
- 05He prioritizes his audience's success in cooking his recipes over viral trends and maintains a strong family focus.
Michael now offers digital courses and frozen kubbeh, collaborating with the Machneyuda group. He emphasizes authenticity and his audience's success in his content creation, while also prioritizing family life.
The coverage
One newsroom on this story
Who covered it
Coverage from Mako More reports may be added as coverage is matched.