Full coverage· Economy· Updated
Eurovision Star Yuval Raphael Becomes Carrefour's New Brand Ambassador
Yuval Raphael, Israel's Eurovision 2025 representative, has been appointed as the new brand ambassador for the Carrefour retail chain in Israel, in a deal worth hundreds of thousands of shekels. The campaign aims to refresh Carrefour's image and reach a younger audience.
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What happened
- 01Yuval Raphael, Israel's Eurovision 2025 representative, is Carrefour's new brand ambassador.
- 02The deal is reportedly worth hundreds of thousands of shekels.
- 03The campaign aims to connect Carrefour with a younger and broader audience.
- 04Raphael is a survivor of the October 7th Nova festival massacre.
- 05She recently shared her journey of psychological recovery and resilience.
- 06This ambassadorship is a significant career and commercial step for Raphael.
Raphael, a survivor of the October 7th Nova festival attack, recently shared her recovery journey. This ambassadorship represents a significant career and commercial boost for the singer.
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