Hostage Families Demand Netanyahu Cease Using "Brought Everyone Home" Slogan

The families emphasized that their relatives were not returned alive, but rather their bodies were returned in coffins, a reality they say no election campaign can alter. They urged Netanyahu to stop using their deceased relatives to secure another term in office ahead of the October 27 election. Relatives of those killed, including Michal Lubnov and Nira Sarusi, publicly questioned the government's framing of the returns as a success, stating that the government should have been proud only if they had returned the hostages alive.

In addition to the letter, families of six hostages killed in Rafah launched a billboard campaign featuring the slogan "We did not come home!" The families also criticized the government's handling of the October 7, 2023, failures, demanding that Netanyahu apologize, take responsibility, step down from public life, and establish a state inquiry.