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Menora ERN Launches Direct Consumer Loans to Compete with Banks
Menora ERN is launching direct consumer loans for households and small businesses, aiming to become a major credit provider in Israel. The company, now fully controlled by Menora Mivtachim, will compete directly with banks and credit card companies.
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What happened
- 01Menora ERN is launching direct loans for households and small businesses in Israel.
- 02The company aims to become a leading credit provider within three years.
- 03Yaron Gil, formerly of Bank Leumi, joins as consumer credit vice president.
- 04Menora ERN will directly compete with banks and credit card companies.
- 05The move leverages Menora's extensive transaction data and expands its credit portfolio.
This move expands Menora's credit portfolio, which grew significantly in 2025 and early 2026. Leveraging its extensive transaction data, Menora ERN seeks to capitalize on the growing non-bank lending market, while managing increased credit risk.
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