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Waze Founder's Bid for McDonald's Israel Franchise Stuns Retail Sector
Assaf Rappaport, founder of Waze, is poised to acquire the McDonald's Israel franchise, surprising experienced retailers who also sought the deal. The approximately one billion shekel transaction involves 230 branches and marks Rappaport's entry into the retail sector despite lacking prior experience.
2 newsrooms · 1 language · sincePlus
What happened
- 01Waze founder Assaf Rappaport is set to acquire the McDonald's Israel franchise.
- 02The deal, valued at approximately one billion shekels, involves 230 branches.
- 03Experienced retailers are surprised by Rappaport's lack of prior experience in the sector.
- 04Several prominent Israeli business figures also vied for the franchise.
- 05Rappaport's move is seen as an attempt to gain power and challenge established businesses.
Industry insiders speculate his move is driven by a desire for power and to challenge established businesses with a globally recognized brand.
The coverage
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How it broke
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