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Full coverage· Economy· Updated

Waze Founder's Bid for McDonald's Israel Franchise Stuns Retail Sector

Assaf Rappaport, founder of Waze, is poised to acquire the McDonald's Israel franchise, surprising experienced retailers who also sought the deal. The approximately one billion shekel transaction involves 230 branches and marks Rappaport's entry into the retail sector despite lacking prior experience.

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Waze Founder's Bid for McDonald's Israel Franchise Stuns Retail Sector
Illustration by baba

What happened

  1. 01Waze founder Assaf Rappaport is set to acquire the McDonald's Israel franchise.
  2. 02The deal, valued at approximately one billion shekels, involves 230 branches.
  3. 03Experienced retailers are surprised by Rappaport's lack of prior experience in the sector.
  4. 04Several prominent Israeli business figures also vied for the franchise.
  5. 05Rappaport's move is seen as an attempt to gain power and challenge established businesses.

Industry insiders speculate his move is driven by a desire for power and to challenge established businesses with a globally recognized brand.

Translated and summarized by baba from TheMarker, the latest report. Read TheMarker’s original

The coverage

2 newsrooms on this story

Who covered it

  • Left1
  • CentreNone
  • RightNone
  • HarediNone
  • ArabNone
  • Other1

How it broke

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