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KFC Switches to Coca-Cola in US, Ending 40-Year Pepsi Partnership
KFC is ending a nearly 40-year partnership with Pepsi in the U.S. and switching to Coca-Cola across over 3,700 restaurants starting January 2027. This strategic move impacts the ongoing competition between the two beverage giants, with Coca-Cola's stock recently surging.
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What happened
- 01KFC will switch from Pepsi to Coca-Cola in over 3,700 U.S. restaurants starting January 2027.
- 02The move ends a nearly 40-year exclusive partnership between KFC and Pepsi in the United States.
- 03Coca-Cola's stock has seen a significant rise, increasing by approximately 34% in the past year.
- 04The U.S. carbonated beverage market sees Coca-Cola holding 40% of retail sales, versus PepsiCo's 27%.
- 05The deal reflects a broader trend of comprehensive commercial agreements in the beverage industry.
- 06Coca-Cola maintains a dominant market position in Israel, despite Pepsi's growth.
The deal highlights the evolving nature of these partnerships, which now involve broader commercial terms beyond just beverage supply. In Israel, Coca-Cola maintains a dominant market position despite Pepsi's growth.
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