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Full coverage· Economy· Updated

Brazilian Denim Giant Invests in Israeli Tech for Eco-Friendly Dyeing

Brazilian denim fabric giant Vicunha has purchased a 20% share in Israeli startup Sonovia for $4 million, intending to adopt its ultrasonic dyeing technology. The innovation promises significant reductions in water, energy, and emissions, while also eliminating toxic chemicals.

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What happened

  1. 01Brazilian company Vicunha invested $4 million for a 20% stake in Israeli startup Sonovia.
  2. 02Sonovia's ultrasonic technology cuts water use by 85% and energy by 60% in fabric dyeing.
  3. 03The technology also reduces CO2 emissions by 80% and eliminates toxic chemicals.
  4. 04Vicunha secured exclusive rights for the technology in Latin America for two years.
  5. 05Vicunha President Ricardo Steinbruch praised Israeli innovation despite political concerns.

Vicunha's president cited Israel's strong technological sector as a key factor in the investment.

Translated and summarized by baba from NEWSru Israel, the latest report. Read NEWSru Israel’s original

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