Brazilian Denim Giant Invests in Israeli Tech for Eco-Friendly Dyeing
Translated & summarized from NEWSru Israel by baba
Brazilian denim fabric giant Vicunha has purchased a 20% share in Israeli startup Sonovia for $4 million, intending to adopt its ultrasonic dyeing technology. The innovation promises significant reductions in water, energy, and emissions, while also eliminating toxic chemicals. Vicunha's president cited Israel's strong technological sector as a key factor in the investment.
The story in 5 lines · by baba
- Brazilian company Vicunha invested $4 million for a 20% stake in Israeli startup Sonovia.
- Sonovia's ultrasonic technology cuts water use by 85% and energy by 60% in fabric dyeing.
- The technology also reduces CO2 emissions by 80% and eliminates toxic chemicals.
- Vicunha secured exclusive rights for the technology in Latin America for two years.
- Vicunha President Ricardo Steinbruch praised Israeli innovation despite political concerns.
Brazilian textile manufacturer Vicunha has acquired a 20% stake in the Israeli startup Sonovia for $4 million, aiming to implement the company's innovative ultrasonic fabric dyeing technology. This investment signifies a major step for Vicunha, one of the world's largest denim fabric producers, in adopting more sustainable manufacturing processes.
Sonovia's technology, developed in Israel, reportedly reduces water consumption by 85%, energy usage by 60%, and carbon dioxide emissions by 80% during the dyeing process. Additionally, it eliminates the need for toxic chemicals and doubles production speed. Vicunha has secured a license to establish a pilot industrial facility and holds exclusive rights to use the technology in Latin America for two years.
Vicunha President Ricardo Steinbruch expressed confidence in investing in Israel, stating, "Israeli technologies are fantastic. What they do with startups there is simply incredible." He acknowledged the political situation but emphasized the strength of Israeli innovation. Steinbruch also voiced concerns about the rise of global antisemitism following the events of October 7, 2023.
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