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Full coverage· Culture· Updated

IKEA Stores Transform Into Virtual Playgrounds for Gaming Event

IKEA stores are hosting a "Where's the Controller?" gaming event from October 18-22, featuring augmented reality challenges and a chance to win a spot in a tournament with top Israeli gamers.

2 newsrooms · 2 languages · since

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What happened

  1. 01IKEA stores are hosting a "Where's the Controller?" gaming event from October 18-22.
  2. 02The event features augmented reality challenges and a chance to win a spot in a tournament with top Israeli gamers.
  3. 03It promotes IKEA's new YXSTABY gaming collection, developed in collaboration with Xbox.
  4. 04The collection offers furniture and storage solutions inspired by gaming aesthetics.
  5. 05The YXSTABY collection has been available in IKEA stores since October 15.

The event promotes IKEA's new YXSTABY gaming collection, developed with Xbox, which offers furniture and storage solutions inspired by gaming aesthetics. The collection is available in stores, and the event aims to blend gaming into home life.

Translated and summarized by baba from Alarab, the latest report. Read Alarab’s original

The coverage

2 newsrooms on this story

Who covered it

  • LeftNone
  • CentreNone
  • RightNone
  • HarediNone
  • Arab1
  • Other1

How it broke

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