IKEA Stores Transform Into Virtual Playgrounds for Gaming Event
Translated & summarized from Alarab by baba
IKEA stores are hosting a "Where's the Controller?" gaming event from October 18-22, featuring augmented reality challenges and a chance to win a spot in a tournament with top Israeli gamers. The event promotes IKEA's new YXSTABY gaming collection, developed with Xbox, which offers furniture and storage solutions inspired by gaming aesthetics. The collection is available in stores, and the event aims to blend gaming into home life.
The story in 5 lines · by baba
- IKEA stores are hosting a "Where's the Controller?" gaming event from October 18-22.
- The event features augmented reality challenges and a chance to win a spot in a tournament with top Israeli gamers.
- It promotes IKEA's new YXSTABY gaming collection, developed in collaboration with Xbox.
- The collection offers furniture and storage solutions inspired by gaming aesthetics.
- The YXSTABY collection has been available in IKEA stores since October 15.
IKEA stores are hosting a virtual gaming event called "Where's the Controller?" from October 18 to 22, coinciding with the launch of its new gaming collection developed in collaboration with Xbox. The initiative transforms IKEA stores into interactive gaming arenas, inviting visitors to participate in augmented reality experiences. Participants will search for hidden controllers within the stores, complete challenges, and earn points for a chance to win prizes.
The grand prize includes a spot in an exceptional final tournament alongside prominent Israeli gamers such as Idan Telm, Ohad Avitbol, Bar Oples, and Dan Given. The top 50 participants will receive invitations to this celebratory event. This campaign aims to integrate the world of electronic gaming into daily home life, reflecting IKEA's expertise in home organization solutions.
The new YXSTABY gaming collection, available in IKEA stores since October 15, offers solutions for playing, storing, and organizing gaming equipment. The designs are inspired by the Xbox controller, incorporating familiar elements into furniture and decor, such as a directional button transformed into a cushion and a joystick-shaped seat. The collection features Scandinavian design principles with straight lines and soft shapes in neutral colors, accented with green for gaming equipment storage areas.
The "Where's the Controller?" event will take place during store operating hours. IKEA stores will be open Sunday through Wednesday from 10:00 AM to 8:00 PM, and on Thursdays from 10:00 AM to 10:00 PM.
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