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Israeli Banks' Investment Arms to Acquire 30% of Adler Chomsky Ad Group
Leumi Partners and Discount Capital, investment arms of Israel's Bank Leumi and Discount Bank, are acquiring a 30% stake in the Adler Chomsky ad group for NIS 500 million. The deal includes capital injection for expansion and a partial exit for existing shareholders, with founder Eyal Chomsky retaining control.
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What happened
- 01Leumi Partners and Discount Capital will jointly acquire a 30% stake in Adler Chomsky for NIS 500 million.
- 02The deal involves new capital for expansion and a partial exit for existing shareholders, including founder Eyal Chomsky.
- 03Eyal Chomsky will retain control of Adler Chomsky with a 50% stake post-acquisition.
- 04Leumi Partners' investment creates a competitive dynamic as Adler Chomsky competes with McCann Tel Aviv, which handles Leumi's advertising.
- 05Adler Chomsky is Israel's second-largest ad group, employing 400 people and serving major clients.
- 06The investment may indicate a growing trend of institutional investment in Israel's advertising sector.
This investment may signal increased institutional interest in Israel's advertising market, which saw NIS 4.9 billion in revenue in 2025.
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