Israeli Banks' Investment Arms to Acquire 30% of Adler Chomsky Ad Group
Translated & summarized from Ice by baba
Leumi Partners and Discount Capital, investment arms of Israel's Bank Leumi and Discount Bank, are acquiring a 30% stake in the Adler Chomsky ad group for NIS 500 million. The deal includes capital injection for expansion and a partial exit for existing shareholders, with founder Eyal Chomsky retaining control. This investment may signal increased institutional interest in Israel's advertising market, which saw NIS 4.9 billion in revenue in 2025.
The story in 6 lines · by baba
- Leumi Partners and Discount Capital will jointly acquire a 30% stake in Adler Chomsky for NIS 500 million.
- The deal involves new capital for expansion and a partial exit for existing shareholders, including founder Eyal Chomsky.
- Eyal Chomsky will retain control of Adler Chomsky with a 50% stake post-acquisition.
- Leumi Partners' investment creates a competitive dynamic as Adler Chomsky competes with McCann Tel Aviv, which handles Leumi's advertising.
- Adler Chomsky is Israel's second-largest ad group, employing 400 people and serving major clients.
- The investment may indicate a growing trend of institutional investment in Israel's advertising sector.
Two of Israel's largest banks, Leumi and Discount, are set to acquire a combined 30% stake in the prominent advertising and media group Adler Chomsky. Leumi Partners and Discount Capital, the investment arms of Bank Leumi and Discount Bank respectively, will each purchase 15% of the company's shares. The deal values the entire group at approximately half a billion shekels (NIS 500 million).
The transaction involves both new capital injection for business expansion and a partial exit for existing shareholders, including the group's founder, Eyal Chomsky, along with other partners and managers. Following the deal, Chomsky's stake will decrease from about 70% to 50%, maintaining his control, while the shares of other partners and managers will be diluted from around 30% to 20%.
This move creates an interesting dynamic regarding the banks' own advertising budgets. While Discount Bank has been a long-time client of Adler Chomsky, Bank Leumi's advertising account is managed by McCann Tel Aviv. McCann Tel Aviv is fully owned by the American advertising corporation Omnicom, which does not take on local partners. Consequently, Leumi Partners will become a significant shareholder in an advertising group that directly competes with the agency handling its own advertising.
Founded in 1996 by the late Reuven Adler and Eyal Chomsky, Adler Chomsky has grown from a traditional advertising agency into a leading integrated marketing and communications group in Israel. It currently employs around 400 people and operates subsidiaries in media, digital, and content. The group is considered the second-largest in Israel and is one of the few top-tier agencies remaining under private Israeli ownership, making it an attractive target for local financial investors.
Adler Chomsky's client portfolio includes major Israeli corporations such as Bezeq, Cellcom, Mifal HaPayis, The Phoenix, Clal Insurance, and Electra. The Israeli advertising market generated approximately NIS 4.9 billion in 2025, with digital advertising being the primary growth engine. The entry of Leumi Partners and Discount Capital into Adler Chomsky may signal the beginning of a trend of institutional investment in the advertising sector, previously considered less attractive to financial investors due to its reliance on human capital and personal relationships.
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