Full coverage· Economy· Updated
Delivery App Mishloha Enters Corporate Meal Budget Market
Delivery app Mishloha has launched Mishloha Free to compete for Israel's NIS 4.5-6 billion corporate meal budget market. The service offers employers a digital wallet system with up to 25% cashback for employees and no operational fees.
2 newsrooms · 1 language · since
Plus
What happened
- 01Delivery app Mishloha launched Mishloha Free to compete for corporate meal budgets.
- 02The Israeli meal budget market is valued between NIS 4.5 and 6 billion annually.
- 03Cibus holds approximately 60% of the market, with Ten Bis holding about 40%.
- 04Wolt recently entered the market with Wolt Benefits, increasing competition.
- 05Mishloha Free offers up to 25% cashback and no fees for employers.
Mishloha enters a market currently dominated by Cibus and Ten Bis, and recently disrupted by Wolt's entry with Wolt Benefits.
The coverage
2 newsrooms on this story
Who covered it
- LeftNone
- CentreNone
- RightNone
- HarediNone
- ArabNone
- Other2