Delivery App Mishloha Enters Corporate Meal Market
Translated & summarized from TheMarker by baba
Delivery app Mishloha is entering the corporate catering budget market with a new service for organizations called Mishloha Free. The company has been quietly launching the service and approaching businesses. This move intensifies competition in a market previously dominated by 10bis and Ten Bis, which has already seen changes with the entry of Wolt.
The story in 5 lines · by baba
- Delivery app Mishloha is launching a new service for organizations called Mishloha Free.
- Mishloha is targeting the corporate catering budget market for employee lunches.
- The company has begun a quiet launch and is approaching businesses.
- The market was previously dominated by 10bis and Ten Bis.
- Wolt has also recently entered this market, increasing competition.
The competition for employee lunches is heating up as delivery app Mishloha enters the corporate catering budget market. Mishloha has begun a quiet launch of its new service, with sales representatives approaching human resources departments of companies to try and move them to its platform. The corporate catering budget market, long dominated by established players like 10bis and Ten Bis, has seen changes in the past year, including the entry of the delivery app Wolt.
Mishloha stated that it is "motivated to respond at this stage."
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