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Full coverage· Economy· Updated

Israeli Comedy Trio "Ma Kashar" Invests Millions in New Coffee Brand

Israeli comedy stars "Ma Kashar" are investing 7 million shekels with Raito to launch a new black coffee brand, aiming to compete with established market leaders by partnering in its development and production.

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Israeli Comedy Trio "Ma Kashar" Invests Millions in New Coffee Brand
Illustration by baba

What happened

  1. 01Comedy trio "Ma Kashar" invests 7 million shekels in a new coffee brand.
  2. 02The trio are partners, not just endorsers, in the new venture.
  3. 03The brand aims to challenge established players in the 500 million shekel coffee market.
  4. 04A special blend is produced by a family with 100 years of coffee experience.
  5. 05Consumer loyalty presents a major challenge for the new brand.
Translated and summarized by baba from Ice, the latest report. Read Ice’s original

The coverage

2 newsrooms on this story

Who covered it

  • LeftNone
  • CentreNone
  • Right1
  • HarediNone
  • ArabNone
  • Other1

How it broke

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