Ma Kשור Trio Launches New Black Coffee Brand With ₪7 Million Investment
Translated & summarized from Israel Hayom by baba
The story in 5 lines · by baba
- 'Ma Kשור' trio launches new black coffee brand.
- Initial investment for the venture is 7 million shekels.
- Partnership includes Raito company and a 100-year-old coffee family.
- The black coffee market in Israel is valued at 500 million shekels annually.
- The trio aims to build an independent consumer brand.
The Israeli comedy and acting trio 'Ma Kשור' (Zion Baruch, Shalom Michaelashvili, and Assi Israeloff) are entering the black coffee market with a new brand, backed by an initial investment of approximately 7 million shekels. The trio has been working on this venture for over a year, aiming to establish an independent consumer brand to compete with established players in a market valued at around 500 million shekels annually.
They are partnering with Raito company, which is also behind Dani Avida's Turbo protein brand and Daniel Amit's cakes. The new black coffee blend has been developed and will be produced in Israel by a Jerusalem family with a 100-year tradition in the coffee industry. The brand is slated to appear on supermarket shelves soon, seeking to capture market share in a sector where consumer habits and leading brands have remained largely consistent for years.
This initiative is not a one-off promotional campaign but a strategic business move for the 'Ma Kשור' members, who are co-owners and actively involved in the brand's development.
Read the original at Israel Hayom