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Yoplait's GO Protein Brand Targets Ultra-Orthodox Fitness Market
Yoplait's GO protein brand has launched a marketing campaign in three gyms in Jerusalem and Bnei Brak targeting the ultra-Orthodox community. The initiative offers free product samples and branded messaging to promote post-workout protein consumption.
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What happened
- 01GO protein brand partners with three gyms in Jerusalem and Bnei Brak.
- 02Campaign targets ultra-Orthodox community's growing interest in fitness.
- 03Free GO yogurt samples offered to gym-goers post-workout.
- 04Initiative aims to boost brand connection with active consumers.
- 05Marketing includes branded gym messaging and dedicated refrigerators.
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