Tnuva's GO Protein Brand Targets Ultra-Orthodox Gyms

The GO protein brand, owned by Tnuva's Yoplait, has launched a unique initiative targeting the ultra-Orthodox community's growing interest in health and fitness. The campaign, which will run for the next month, involves a collaboration with three leading gyms within the sector: a men's gym in Jerusalem and two women's gyms in Bnei Brak.

The primary goal is to connect GO products with gym-goers precisely when they need them most, immediately after a workout. The gyms have been specially branded with GO's motivational messages, such as, "Invested in yourself instead of sinking into the couch? The trophy is yours!"

Additionally, each gym features a dedicated refrigerator stocked with a wide variety of GO yogurt products for free tasting. This allows members to enjoy a high-quality, convenient, and tasty protein source to aid muscle recovery post-exercise, enhancing their overall workout experience.

This move by GO acknowledges the increasing awareness of fitness and proper nutrition within the ultra-Orthodox community. The brand aims to provide a tailored solution by making its protein products accessible within their natural training environment, offering a fun and engaging experience.