El Al Launches New Safety Videos Featuring Gal Gadot and Other Israeli Stars Using AI Technology
El Al has introduced a new series of safety videos starring Gal Gadot, Rotem Sela, Deni Avdija, and Lior Raz, replacing the decade-old video featuring Lior Suchard. These videos will be shown on all El Al flights starting August 2026. The airline incorporated advanced AI technology to produce about ten different videos tailored to specific flight destinations, offering passengers varied visual elements and destination-specific safety recommendations.
El Al's CEO, Levi Levy, emphasized that the new videos combine creativity, technology, and quality content to deliver safety messages in an innovative and relevant way, aligning with global aviation standards. He also highlighted that featuring internationally successful Israeli celebrities reflects El Al's values of excellence, innovation, and Israeli pride, adding a deeper connection to Israel and its story.
This move follows a global trend where airlines create engaging, star-studded safety videos to capture passengers' attention and enhance safety briefing effectiveness. The new videos aim to modernize the safety briefing experience for travelers in 2026 and beyond.
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