Chef Moshe Rott Launches Gourmet Street Food Sausage Brand FRANKCO

Chef Moshe Rott, known for his elite restaurant cuisine, is entering the street food scene with a new gourmet sausage brand called FRANKCO. Announced recently, the brand will offer sausages inspired by global flavors from Asia and Europe, produced in partnership with the Israeli food company Zoglovek and Lotus, a firm specializing in food and beverages at stadiums across Israel. Rott emphasized that FRANKCO aims to elevate the humble sausage to the level of a restaurant-quality dish, with Zoglovek chosen for its advanced production capabilities that meet the brand's high standards.

Initially, FRANKCO sausages will be sold at events managed by Lotus, with plans to open a nationwide chain called "FRANKCO BY Moshe Rott." The first outlet is set to open in the coming days at Menora Mivtachim Arena in Tel Aviv. The menu will feature items such as the Paris Style sausage with smoked lamb, sautéed mushrooms, and garlic aioli, and the Umami chicken sausage served with beef stew, gochujang aioli, kimchi, fried onions, and sesame seeds. Each dish will be priced at 40 shekels, with optional meal upgrades available.

This is not Rott's first foray into fast food; in 2016, he co-founded the "8" chain offering low-cost fast food at 8 shekels per dish, which dissolved after three years. Now, he returns to the fast food market with a focus on gourmet sausages, hoping to bring his culinary expertise to street food. The flagship FRANKCO outlet at Menora Mivtachim Arena is expected to open shortly, aiming to deliver a flavorful experience that redefines fast food in Israel.