New Gluten-Free Cookies and Convenient Frozen Foods Launch in Israel
Several new food, personal care, and household products have recently hit Israeli shelves, offering innovative options for health-conscious consumers and busy households. Among the food items, the new gluten-free cookies from the brand CULULU stand out by focusing on taste rather than health substitutes. These cookies come in three chocolate flavors with white and milk chocolate chips, offering a crisp texture without the typical gluten-free aftertaste. Prices range from 15.90 to 19.90 shekels.
Another notable product is the seed- and grain-free crackers from B'ra Tzmahim, made with sprouted buckwheat and medicinal mushrooms. These crackers have minimal seasoning to highlight the natural ingredients and serve as a low-carb, gluten-free alternative to regular crackers, priced at 31 shekels.
In frozen foods, Sanfrost introduced a convenient mix of peeled and cut potato and sweet potato cubes, priced between 16.90 and 29.90 shekels, aimed at saving kitchen prep time. Additionally, Osem-Nestle expanded its classic Crunch and Cini Minis cereals with high-protein versions containing 13 and 15 grams of protein per 100 grams respectively, priced at 24.90 shekels.
In personal care, the French dermo-cosmetics brand Uriage launched a trio of products for teenagers, including a 24-hour deodorant, a moisturizing lip balm, and a clear gel for spot treatment of pimples. These products are dermatologically tested and based on Uriage’s thermal water, with prices ranging from 47.90 to 93.90 shekels. Meanwhile, the Israeli brand Sod refreshed its fabric softener line with three new scents designed to maintain fragrance and softness even after short washes in cold water, priced at 14.90 shekels.
Lastly, Israeli model Neta Alchamistir introduced a bronzer priced at 99 shekels, adding a sparkling glow to the makeup market. These new launches reflect ongoing trends toward healthier snacks, functional personal care, and convenient food solutions in Israel.
