Summer Shelf Wars Bring Dozens of New Foods and Snacks to Israeli Stores
Israeli food brands are rolling out a broad wave of summer launches across supermarket chains, from coffee and baked goods to snacks, frozen pizza, ice cream and white chocolate editions. The roundup highlights products aimed at quick home preparation, hosting for the upcoming World Cup, and seasonal limited editions, with several items tied to local sourcing or social causes.
Ben & Jerry’s Israel is introducing Honey and Milk, a vanilla and honey ice cream with chocolate fudge pieces shaped like the Star of David. The company says ingredients come from southern Israel and the Gaza-border area, including honey from Yad Mordechai apiaries and milk from regional dairies, with the chocolate made by the Shekulto Tov Group plant in Beersheba, which provides vocational rehabilitation. Royalties from sales will go to the Aylim association for recovery and social projects in the south.
Nestlé’s Nescafé is bringing back Ice Frappe in an updated summer version, sold in an eight-pack for quick home preparation with water or cold milk. Osem is also releasing limited coffee-themed baked goods, including coffee Petit Beurre biscuits, Icy Cappuccino Argaliyot cookies, a coffee checkered “house cake,” and Petit Beurre Finukim Icy Cappuccino sandwiches. Starbucks is adding a home coffee capsule pack with four sleeves, Verona, House Blend, Colombia and Espresso Blonde, plus a branded glass mug.
Other launches include Frost It frozen pizzas imported from a factory in Debrecen, Hungary, made with 100% mozzarella and no vegetable fat, and certified as dairy by Badatz Beit Yosef. Strauss is expanding Elite’s white chocolate lineup, citing a January 2026 Shiluv study that found 43% of Israelis consume white chocolate, with new items including White Cow chocolate with popping candy and Mini Tortit Half-Half, alongside returning limited editions. Osem Nestlé is also adding Cini Minis and Nesquik cereal bars, while Sweetweet’s “What’s New on the Shelf” gift box bundles more than 20 snacks and sweets, and Zoglowek is launching a 250-gram pepper-coated salami.
